INTRO RESEARCH BRANDING POSTER MICROSITE VIDEO

01–INTRO

About The Project

Can you imagine an ocean without sea otters, manatees, or coral?

The ocean supplies the food we eat, the air we breathe, and the water we drink. It’s our planet’s life support system. And it’s at risk. Pollution is changing the basic chemistry of the ocean. Overfishing is damaging fish stocks. The trickle down effect is vast: people’s livelihoods, the food on our plates, the health of our planet, and the entire eco-system, all in danger.

MarineTopia is an organization for helping people to realize what's happening under the sea. It’s time to address these challenges. People need to protect our lands and our oceans.

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POWER UP
THE
OCEAN

02–RESEARCH

Discover The Issue

Persona

Name: Olivia Clark
Age: 31
Occupation: Marketer
Status: Partnered
Location: San Francisco, CA
Persona: Adult

Olivia Clark is a 31-year-old woman who is from San Francisco with highly educated, and she lives with her boyfriend and a puppy. She is childless and low income, but she enjoys her life so much.

03–BRANDING

Design Guideline

A utopia is a place of ideal perfection. MarineTopia is here to help bring our oceans closer to utopia.

The surrounding circle represents our earth, and the inner circle means the sky and the sea.

However, our oceans are filled with items that do not belong there. Marine debris is a threat to our environment, navigation safety, the economy, and wildlife and human health. The filled shape under the wave indicates the severe problems we have in the oceans. All of the logo design is based on the golden ratio principle.

Final Logo

Color Palette

Typography

Merchandising

04–POSTER

Graphic Advertisements

05–MICROSITE

Web Design

06–VIDEO

Motion Graphics